TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven W.
AU  - Rudelius, William
TI  - Marketing: The Core
SN  - 9780073381060
U1  - 658.8 
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
ER  -